J. Nick Augustine, J.D., is the principal of Pro Serve Public Relations, a PR firm for law, finance and small business professionals. Nick is experienced in law, business, entertainment, public relations and his Secured Solo Practice™ agency model. Nick enjoys sharing career growth, strategy and experience with legal job seekers and attorneys in transition.
Something about law school changes our attitudes as we turn into lawyers. We often maintain a need to take a position and zealously defend it, regardless of its weight. This can cause us to work extra hard to avoid losing. We can learn how to take calculated risks and accept “no” without imputing failure; the lawyer might otherwise avoid potentially losing positions and might miss a great opportunity.
There are a few confidence situations where we need to remember to bring our “A” game:
Job Hunting – you can’t say the wrong thing if you’re honest.
Do you really want to work somewhere you have to lie about your values or belief systems? Why would you agree or disagree with an interviewer just to get a job? Smart lawyers recognize pandering and it serves no one well. If the job is not a match, keep hunting. It is OK not to fit with everyone.
Networking – if you are a friend first you make an easier referral.
People do business with others they know, like and trust. Spend time getting to know people at networking events as friends first. Likeable people are more likely to receive follow up phone calls. Balance your time in networking conversations between what you do and who you are and vice versa.
Volunteering – even if you don’t know what you’re doing, you still win.
Don’t shy away from volunteer and pro bono opportunities simply because you don’t have a mastery of the subject matter. If organizers expected perfection they would have hired experts. Volunteer experience also allows us to break away from our daily roles, which creates a good environment to meet others and get to know them in a neutral atmosphere.
Collaboration – none of us knows everything so roundtable your issues.
The smartest person is often the one who asks the most questions. The best lawyers know the limits of their knowledge and experience. We all benefit from floating ideas around and hearing some fresh input. By including others and seeking collective intelligence you will always come out on top.
Personality – help people remember you among the competition.
You don’t have to be dry, even despite your practice area. Some of the most dynamic attorneys work in otherwise stale practice areas. The dynamic person makes their work seem interesting. People with passion for their work get noticed. So much of life as a lawyer is a confidence game.