Tom Ciesielka is President of TC Public Relations (www.tcpr.net). Tom has over 25 years of marketing and public relations experience, working with individual lawyers and midsize law firms. He is also a former board member of the Legal Marketing Association in Chicago and has spoken at Chicago Bar Association CLE programs. Reach him at firstname.lastname@example.org.
If you’ve been writing a blog or newsletter and have found it difficult to come up with content, don’t quit. It’s better to put out content on a regular basis than to stop, because you have to connect with your clients and continue expanding your publicity plan. Here are a few tips that will help you when you feel like you’ve dried up and feel burnt out:
Interview someone. Sometimes we put too much pressure on ourselves to constantly create new content and writing a blog or newsletter can become a chore and make us stressed out. Look at the books you’ve read and the interesting people you know. If you ask experts if they want to be interviewed, they will often say yes. Make a schedule to interview someone once a month, and you will find that it not only helps you relax, but will help their own reputation, for which they’ll be appreciative. You might also notice that your readership is increasing because the person you’re interviewing will post your link on their website and social media sites, too.
Create a quiz. It doesn’t have to be long or complicated; ask 5 or 10 questions, and keep the options simple. If it’s about a topic that people are interested in, your blog could get thousands of hits for years to come, and when you put it in your newsletter, it might be forwarded to several people.
Have a guest blogger. I know someone whose blog got thousands of visitors, but when she had no more motivation to do it and ran out of ideas, she wanted to quit. A friend of hers who was a good writer and wanted to get more exposure asked if he could post once a month, and it was the best thing that could have happened. Her friend’s posts were substantial, well-researched and interesting, which helped increase the blog’s traffic even more, and made her feel a lot better. If you know someone who you think can provide quality content to your blog or newsletter, ask them to submit a few posts that you can spread out over a few months. You can also rotate guests once a month or every other month. Not only will it relieve the pressure on you, but it will also help you to not feel alone in your writing pursuits.
I’ll share some more tips in the future, but try these out first. I bet you’ll notice a weight has been lifted and you’re able to come up with even more ideas to keep your blog and newsletter fresh.