Connect to the Holidays

Tom Ciesielka is president of TC Public Relations (www.tcpr.net). Tom has more than 25 years of marketing and public relations experience, working with individual lawyers and midsize law firms. He is also a former board member of the Legal Marketing Association in Chicago and serves on the Public Affairs Committee of the Chicago Bar Association, where he has spoken at CLE programs. Reach him at tc@tcpr.net.

Thanksgiving is behind us (hope you had a good one!), but of course, there are holidays throughout the year that can give you great opportunities for promoting yourself. This can be done through articles, media appearances, blog posts, social media, photos and more. Here are few tips to get you started:

Create a holiday calendar. Take a look at the official holidays listed on the U.S. government website (www.usa.gov/citizens/holidays.shtml), and decide which ones you would like to connect to. There are also numerous unofficial, or “odd” holidays, which you can also participate in, though some of those are corporate sponsored and others that may not be totally legitimate. There is one website that has been listing those holidays for several years, and they try to substantiate each holiday by linking to the source, so that’s a good place to start.

Decide on the legal angle. If you want to share your legal expertise, think about how you can discuss legal topics in connection with the holidays you’ve chosen. For instance, if you specialize in the retail industry, you can write a blog post about an effective legal disclaimer in customer emails. Or you can contact the media to make yourself available to discuss any legal issues surrounding Christmas displays in the public square. Think about your area of expertise and decide which holiday would best match the advice you want to give.

Go general. If you don’t want to discuss legal issues, you can connect yourself generally to various holidays by posting pictures that show how holidays are celebrated. For instance, you can post pictures of interesting Halloween decorations you’ve seen around town, since they seem to be more popular nowadays. Or if you cook something special for St. Patrick’s Day, you can post a recipe that you use to make delicious corned beef and cabbage. Another thing you can do is to give tips for fun New Year’s celebrations.

There are so many ways to promote yourself; all you have to do is take the time to brainstorm for ideas to think of what works best for you and your schedule. Happy holidays!

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