Tom Ciesielka is president of TC Public Relations (www.tcpr.net). Tom has over 25 years of marketing and public relations experience, working with individual lawyers and midsize law firms. He is also a former board member of the Legal Marketing Association in Chicago and has spoken at Chicago Bar Associations CLE programs. Reach him at email@example.com.
Last year I gave some tips for maintaining your public relations plan while you’re on vacation through restaurant reviews, places you’ve visited, photos you’ve taken and any interesting observations you have. Here are a few more tips in case you want to stay in touch with your network while you’re taking the time to relax:
Books or articles. I know someone who had so much downtime on her vacation, she was able to read the entire Steve Jobs biography, which is hundreds of pages. After she was done, she moved on to a magazine, but I would take it a step further and do a blog post about the book that she read, plus add a post about the article later.
Chances are you have a few books packed away in your bag that you usually don’t have time to read during your busy work schedule. Even if they’re not related to the legal profession, you can still write about a book or article that you’ve read and post it on your blog because it might be interesting to your readers. And what you write doesn’t have to be long, either. You can just write a paragraph or two about your impressions of the book or article, or you can post a couple of sentences on Twitter, Facebook or LinkedIn. (By the way, when you post something on Twitter, it will no longer be automatically posted on LinkedIn, so you’ll have to post on LinkedIn first and link that to Twitter.)
Movies or TV. The summer is filled with good movies and TV shows and documentaries, and even if you see something with your kids, you can share that too. This is something else that probably won’t be related to your legal practice, but it will keep you connected and show your audience that there are other aspects of your life that you enjoy and would like to share with them so that their vacation can be better too.
Videos. Last year I mentioned photos, which are really easy to post wherever you have an online presence. I would also post videos, and they don’t have to be long either. If you don’t have a video recorder, you can simply record something with your phone and post it online to your social networks. If you have an iPhone or iPad, you can use the app Viddy, which allows you to post videos that are 15 seconds long. Viddy also can link automatically to Facebook, Twitter, YouTube and Tumblr, so it’s a convenient and quick way to share your content with your audience on various platforms.
Stay cool and enjoy your vacation!