Tom Ciesielka is president of TC Public Relations (www.tcpr.net). Tom has over 25 years of marketing and public relations experience, working with individual lawyers and midsize law firms. He is also a former board member of the Legal Marketing Association in Chicago and has spoken at The Chicago Bar Association’s CLE programs. Reach him at firstname.lastname@example.org.
A couple of months ago, I gave a few tips about what to do when you’re tired of blogging: interview someone, create a quiz and have a guest blogger. At the end of that blog post, I said that I’d share some more tips in the future, and I’d like to do that now because hopefully you’ve already applied at least one of the tips that I shared before. So here are three more things that you can do that will make you feel more motivated to blog:
1) Create a poll. Interact with your audience by creating a poll and then post the results in another blog post. This is a great way to make your blog more interactive, attract new readers and find out what your audience cares about. And it’s fun! Create a poll schedule of once a month and ask questions that are related to legal matters, current events or just favorite places to eat. One site that offers an easy way to create polls is Polldaddy, which is part of the same company that also owns WordPress.
2) Promote another blogger. One way to increase readers and to spread goodwill in the blogging community is to feature another blogger who has an upcoming event or has posted interesting content. Whether they’ve posted a good article, a pretty photo or a compelling video, add it to your own post with your comments and a link back to their blog, of course.
3) Post a photo of the week. You might be tired of blogging because you don’t want to write so often. One option that will keep you on schedule and engage your readers is to post a photo of the week. Initially, you can post your own photos, but it’s a better idea to ask readers to submit theirs and assign a weekly or monthly theme to them. For instance, some attorneys have to travel a lot, so ask your readers to submit their favorite photos from their trips. Other photos can be of courthouses or views from attorneys’ offices. You can also choose themes that are not related to work or the legal profession, such as architecture, boats, flowers or anything you can think of. If you end up getting too many submissions, ask your readers to vote on their favorite one and post the one they’ve chosen as the “winner.”
I think if you use at least a couple of the tips I’ve shared, you’ll find that you’re enjoying blogging again and will probably see your network grow.