Tom Ciesielka is president of TC Public Relations (www.tcpr.net). Tom has over 25 years of marketing and public relations experience, working with individual lawyers and midsize law firms. He is also a former board member of the Legal Marketing Association in Chicago and has spoken at Chicago Bar Association CLE programs. Reach him at firstname.lastname@example.org.
If you want to increase your exposure, communicate with current clients and attract new ones, then try doing a teleseminar or webinar. It’s a great way to share your expertise and promote your practice or firm. I’ve given tips before for being an expert and creating a seminar that people can listen to or watch online can further help your reputation in the area in which you specialize.
It’s best to choose which method works for you. If you feel self-conscious about being on camera and are worried about how you’ll appear, then I’d recommend doing a teleseminar. Another advantage of a teleseminar is that since people cannot see you, you can write out your talking points and read complete sentences instead of speaking off cards or from memory. Some teleseminars aren’t interactive at all; I’ve dialed into teleseminars that were lectures, where the expert was talking for a straight hour. They’ve sounded so smooth that I assumed the expert had written a script and was simply reading it. But they worked; I got a lot of useful information and took plenty of notes, so I eventually ended up using the tips in my own business.
If you have the tools and know how to do an effective visual presentation, then do a webinar. Some people prefer to watch a video on their computer or smart phone, so you’ll be able to connect with such an audience effectively. However, to get maximum exposure and connect with even more people, I would suggest doing both webinars and teleseminars. You can alternate which one you do and perhaps do one per month or every other month. Just be sure to set up a schedule and stick to it and make sure that you understand the technical details before you go live.
Before your teleseminar or webinar, remember to promote it through your own online and offline networks, and if you know other people with a blog or newsletter, ask them to mention it to their readers. After your seminar, upload your presentation to Slideshare and share the link with your audience or put the outline of the presentation into the body of an email. Another option is to create a short e-brochure and post it on Scribd to share with your audience. Whatever you use, it’s important to find ways to continue connect with them.
You will find that doing a seminar online or by phone will greatly enhance your reputation, and with proper pre- and post-seminar promotion, you will expand the exposure of your expertise even more.