Beyond blog basics

Tom Ciesielka is President of TC Public Relations (www.tcpr.net). Tom has over 25 years of marketing and public relations experience, working with individual lawyers and mid-sized law firms. He is also a former board member of the Legal Marketing Association in Chicago and has spoken at Chicago Bar Associations CLE programs.  Reach him at tc@tcpr.net.

Blogs seem to have taken the backburner thanks to other social media applications developing faster than you can say, well, “blogs.” However, this doesn’t mean that blogs are less important or have lost their effectiveness. If you have been a blogger for a while, consider the following ways to spruce up your blog and keep it relevant amidst the social media onslaught.

Give your blog a face

An icon or slogan is a great way to add character to your blog and set yourself apart. Plus, readers are favorable to the little details that make blogs unique. Genfavicon.com is a program you can use to upload your own image to create a “favicon,” or favorite icon, that will appear to the left of your blog’s URL address. This icon could be anything from your firm logo to a photo of something relevant to the legal world (e.g. a gavel). Using a favicon or other image will give your blog personality and make it easier for people to remember your firm.

Tie in your tweets

If you’re on Twitter, linking your Twitter account to your blog not only shows your readers that you are active on other social media platforms, but it also ties together your Internet presence. Perhaps you don’t blog everyday, but if you tweet often, readers will have fresh, updated material to view on your blog. A program called Twitter Tools allows you to completely integrate your blog and Twitter account by allowing such things as: automatically sending a tweet when you write a new blog post or creating a blog post from one of your tweets.

Ask for readers’ opinions

Everyone knows you should allow interaction on your blog by encouraging readers to comment on your posts, but you can do more. Programs such as Poll Daddy or Quibblo allow you to create your own polls or surveys about the topics you blog about. This can do a number of things: 1) get readers interested about a topic that’s important to you or your firm, 2) encourage them to revisit to find out the results, or 3) give you material to blog about once you collect a number of responses.

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