Nick Augustine is a freelance writer, broadcaster, publicity and marketing strategist, and he teaches SEO and social media. Nick writes legal industry columns for Chicago Lawyer magazine regarding business and career development. Nick is an alumnus of Marquette University and The John Marshall Law School, where he is an active alumni board member. Connect via @NickAugustinePR, @APIFCharity and Nick Augustine PR.
What makes an attorney successful? Many noble lawyers define success by their impact on their clients. In business, growth and profit show success. Law practice is a service industry business and profit pays the bills. Lawyers with business backgrounds have an advantage in law practice if they know how to manage a business and make money. If you do not have the business background and want to learn additional skills to build your law practice, there are methods you can use to increase business skills sets. Building a business resource network is one way to learn from others.
The premise is simple. Invite a few strategic businesspeople to join your business resource network to exchange ideas and trouble-shoot challenges in service industry professions. Referrals can also arise from building trusted relationships with the members of your group. Some small groups meet on the phone and others get together in person. Establish a routine and meet frequently enough to “check in” but not so often it becomes a scheduling burden.
Invite people to your group who can offer diverse perspectives and experiences.
- Financial product dealers are valuable to any professional who wants to attract more clients. Many investment representatives knock on doors and call friends and neighbors to offer entry-level products such as life insurance. Of course, ethics rules address direct solicitation by attorneys; nevertheless, the experienced salesperson cannot teach a lawyer some new skills in speaking to groups and positioning to receive new business and referrals.
- Marketing professionals who can sell their value to a client, know how to identify the needs of a prospect, and can create a strategy to satisfy needs. Like the financial and insurance representatives, a marketing individual probably attends local chamber of commerce meetings and continuing industry education seminars highlighting new products and tools to develop and marketing campaigns. The competition is fierce in marketing, just like law, so a marketing consultant or provider can share insight with an attorney taking advantage of allowed marketing practices.
- Staffing and human resource consultants are helpful if you ever have questions about employment matters and managing staff. Using talent effectively and appreciating valuable skills sets takes time to learn, and a business resource network member who can answer questions will save everyone time and money.
Your network of business resource friends can include members of several other professions and industries. Developing a manageable network takes time and is worth the investment.